Platform Comparison

True Proper vs Shopify

Built-in growth tools. Lower fees. Full ownership. See why independent brands are making the switch.

Try True Proper FreeView Pricing
$0
to start on True Proper
vs $29/mo on Shopify
$0
for affiliate program
vs $99/mo+ apps on Shopify
100%
customer data ownership
No Shop app competing for your customers

Feature by Feature

See exactly what you get with each platform

Feature
True Proper
Shopify
Pricing
Free plan availableShopify starts at $29/mo
No hidden feesShopify charges extra for apps
Transaction feesPlus Shopify Payments fee
5-2%
2.9% + 30¢
Growth Tools
Built-in affiliate programRequires $99/mo app on Shopify
Built-in wholesale portalShopify Plus only ($2,000+/mo)
Built-in subscriptionsRequires app on Shopify
Built-in email marketingBasic on Shopify, limited sends
Design & Customization
AI storefront builderUnique to True Proper
Free themes
No-code customization
Custom domains
Operations
Unlimited products
Inventory management
Multiple locationsFree on all True Proper plans
Staff accountsLimited on Shopify Basic
Ownership & Control
Own your customer dataShopify controls Shop app
No platform lock-inEasy export on True Proper
API access

Why brands are switching

Save money

Stop paying for apps that should be included. True Proper has affiliates, wholesale, subscriptions, and email marketing built-in at no extra cost.

Own your audience

Shopify's Shop app competes for your customers. True Proper puts you in control — your data, your customers, your brand.

Grow sustainably

Built-in tools for community-driven growth. Turn customers into affiliates, offer wholesale, and build recurring revenue — all without ads.

Frequently Asked Questions

Common questions about switching from Shopify to True Proper

Is True Proper cheaper than Shopify?

Yes. True Proper offers a free plan to start, while Shopify starts at $29/month. Plus, True Proper includes features like affiliate programs, wholesale portals, and subscriptions that require expensive apps on Shopify.

Can I migrate from Shopify to True Proper?

Yes. True Proper supports migration from Shopify, including products, customers, and order history. Most stores are live within a day.

Does True Proper have apps like Shopify?

True Proper takes a different approach. Instead of requiring third-party apps, growth features like affiliates, wholesale, subscriptions, and email marketing are built into the platform at no extra cost.

How do transaction fees compare?

True Proper charges 5% on the free plan, 3% on Growth ($29/mo), and 2% on Pro ($79/mo). Shopify charges 2.9% + 30¢ per transaction plus additional fees if you don't use Shopify Payments.

Compare with other platforms

See how True Proper stacks up against other e-commerce solutions

vs WooCommerce

Fully hosted vs self-hosted. No plugins, no maintenance.

vs Squarespace

E-commerce first vs website builder.

vs BigCommerce

Simpler pricing, no revenue limits.

vs Wix

Purpose-built for e-commerce, not adapted.

vs Etsy

Own your brand. No marketplace fees.

vs Klaviyo

Email marketing built-in, not bolted on.

vs Recharge

Subscriptions included, no $99/mo app.

vs Refersion

Affiliate program built-in, no extra fees.

vs Faire

Own your wholesale channel. No 25% fees.

vs Mailchimp

Native e-commerce email, not generic.

Ready to make the switch?

We'll help you migrate your products, customers, and order history from Shopify. Most stores are live within a day.

Start Your Migration

Ready to raise the bar?

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