Privacy Policy
Last Updated: December 6, 2025
True Proper ("we," "us," or "our") operates a commerce platform that enables brands to create and manage online storefronts. This Privacy Policy explains how we collect, use, and protect information when you use our platform.
1. Information We Collect
We collect information in the following ways:
Account Information
When you create a True Proper account, we collect your name, email address, and password. If you connect a payment provider like Stripe, we receive limited information necessary to process payments on your behalf.
Store and Product Data
We store the content you create on our platform, including store settings, product information, images, pricing, and any custom pages or navigation you configure.
Customer Data
When customers purchase from stores on our platform, we collect order information including names, email addresses, shipping addresses, and payment details. This data belongs to you as the store owner—we process it on your behalf.
Usage Data
We automatically collect information about how you interact with our platform, including pages visited, features used, and performance metrics. This helps us improve the product.
2. How We Use Your Information
- To provide and maintain the True Proper platform
- To process transactions and send related information (receipts, shipping updates)
- To enable features like subscriptions, affiliate tracking, and wholesale portals
- To send technical notices, security alerts, and support messages
- To analyze usage patterns and improve our services
- To communicate about product updates and new features (you can opt out)
- To prevent fraud and ensure platform security
3. Data Ownership
Your data belongs to you. Customer information, order history, and analytics data from your store are yours. You can export your data at any time, and if you close your account, you can request a complete data export.
We do not sell your data or your customers' data to third parties. We do not use your customer lists for our own marketing purposes.
4. Data Sharing
We share data only in these circumstances:
- Payment Processing: We share necessary information with Stripe to process payments securely.
- Shipping: Order and address information is shared with shipping carriers you select.
- Service Providers: We use services like cloud hosting (Vercel), email delivery, and file storage that process data on our behalf under strict agreements.
- Legal Requirements: We may disclose information if required by law or to protect rights and safety.
5. Data Security
We implement industry-standard security measures including:
- Encryption of data in transit (TLS/SSL) and at rest
- Secure password hashing
- Regular security audits and monitoring
- Access controls and authentication requirements
- PCI-compliant payment processing through Stripe
6. Cookies
We use cookies and similar technologies to:
- Keep you logged in to your account
- Remember your preferences
- Track shopping cart contents for store customers
- Analyze platform usage (we use privacy-focused analytics)
You can control cookies through your browser settings. Some features may not work properly if cookies are disabled.
7. Your Rights
You have the right to:
- Access and export your data
- Correct inaccurate information
- Delete your account and associated data
- Opt out of marketing communications
- Object to certain data processing
To exercise these rights, contact us at privacy@trueproper.com.
8. Data Retention
We retain your data for as long as your account is active or as needed to provide services. After account deletion, we may retain certain data for legal compliance, dispute resolution, or fraud prevention for a limited period. Transaction records may be kept longer for tax and accounting purposes.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through a notice on our platform. Continued use after changes constitutes acceptance.
10. Contact Us
If you have questions about this Privacy Policy or our data practices, contact us at:
privacy@trueproper.com