Pricing that grows with you
Start free, upgrade when you're ready. No credit card required.
Simple, transparent pricing
Start free, scale as you grow
Starter
10% transaction fee
Launch with zero upfront cost
- Unlimited products
- AI storefront builder
- Basic analytics
- Community support
Growth
5% transaction fee
Scale with lower fees
- Everything in Starter
- Custom domain
- Advanced analytics
- Email marketing
- Priority support
Pro
1% transaction fee
Full power for scaling brands
- Everything in Growth
- Wholesale portal
- API access
- Dedicated support
- Custom integrations
Compare plans
| Feature | Starter | Growth | Pro |
|---|---|---|---|
| Products | Unlimited | Unlimited | Unlimited |
| AI Storefront Builder | ✓ | ✓ | ✓ |
| Custom Domain | — | ✓ | ✓ |
| Analytics | Basic | Advanced | Advanced + API |
| Email Marketing | — | ✓ | ✓ |
| Affiliate Program | — | ✓ | ✓ |
| Wholesale Portal | — | — | ✓ |
| API Access | — | — | ✓ |
| Priority Support | — | ✓ | Dedicated |
| Custom Integrations | — | — | ✓ |
FAQ
Everything you need to know
True Proper is built specifically for independent brands that want to grow through community, not ads. We include affiliate tracking, wholesale portals, and subscription management out of the box—features that cost hundreds extra on other platforms.
Yes. All paid plans include custom domain support. You can connect any domain you own and we handle the SSL certificates automatically.
Transaction fees are charged on successful orders only. Starter plans have a 10% fee, Growth plans 5%, and Pro plans 1%. There are no hidden fees—you always know exactly what you pay.
Yes. We offer migration tools for Shopify, WooCommerce, and other major platforms. Our team can help you move products, customers, and order history.
Our Starter plan is free forever with a 10% transaction fee. You can launch and start selling immediately, then upgrade as you grow.
Ready to raise the bar?
Request early access