For the
Independent.

Commerce has become a war of attrition. Algorithms change, ad costs rise, and the connection between maker and customer gets buried under layers of noise.

True Proper was founded on a simple premise: Real brands deserve better tools.

We are not just another storefront builder. We are an operating system designed to handle the complexity of modern wholesale, subscription, and direct-to-consumer retail, so founders can focus on what they do best—creating products people love.