Built for brands that glow
Stunning storefronts, influencer affiliates, subscriptions, and wholesale — everything beauty brands need to shine.
Perfect for
Everything beauty brands need
From indie skincare to established cosmetics brands, True Proper helps you build and scale.
AI Storefront Builder
Launch gorgeous, on-brand storefronts in minutes. Our AI understands beauty and creates designs that convert.
Subscription Boxes
Skincare routines, monthly beauty boxes, replenishment subscriptions. Flexible billing and subscriber management.
Influencer Affiliates
Turn beauty influencers into brand ambassadors. Track performance, automate commissions, grow your community.
Wholesale Portal
Sell to salons, spas, and retailers with dedicated B2B ordering and custom pricing tiers.
Reviews & UGC
Collect and showcase customer reviews. Photo reviews, star ratings, and social proof that drives conversions.
Gift Cards & Bundles
Create gift sets, sample bundles, and digital gift cards. Perfect for holiday promotions and discovery.
Storefronts as beautiful as your products
Beauty is visual. True Proper's AI creates stunning, mobile-first storefronts that showcase your products the way they deserve.
Product Photography
Optimized image galleries with zoom and swipe
Brand Customization
Colors, fonts, and styling that match your vibe
Social Proof
Reviews, ratings, and UGC that build trust
Ready to launch your beauty brand?
Join beauty and wellness brands building authentic communities on True Proper.
Start Free TodayReady to raise the bar?
Request early access