Platform Comparison

True Proper vs Squarespace

Built for serious e-commerce, not beautiful websites with a shop tacked on.

$0
to start selling
vs $27/mo on Squarespace
0%
transaction fee (on paid plans)
vs 3% on Squarespace Business
5+
growth tools built-in
vs 0 on Squarespace Commerce

Feature by Feature

E-commerce platform vs website builder with commerce

Feature
True Proper
Squarespace
E-commerce Features
Built-in affiliate programNot available on Squarespace
Built-in wholesale portalNot available on Squarespace
Built-in subscriptionsSquarespace: basic, limited options
Built-in email marketingSquarespace: extra $7-38/mo
Abandoned cart recoveryCommerce Advanced only ($65/mo)
Pricing & Fees
Free plan availableSquarespace starts at $27/mo
No transaction feesSquarespace: 3% on Business plan
Affordable growth toolsSquarespace add-ons cost extra
Growth & Scaling
Unlimited products
Customer accounts
Multi-currencySquarespace: limited options
B2B commerce readySquarespace is consumer-focused
API accessSquarespace has limited API
Design & Experience
AI storefront builderUnique to True Proper
E-commerce focused templatesSquarespace: general-purpose templates
Conversion-optimized checkoutSquarespace checkout is basic
Custom domains
Platform Focus
E-commerce first platformSquarespace is website builder first
Built for brandsSquarespace serves all site types
Community commerce featuresAffiliates, wholesale, loyalty

Squarespace is great — for websites

But if you're serious about e-commerce, you'll quickly hit its limits.

No growth tools

No affiliate program. No wholesale. Limited subscriptions. Squarespace assumes you'll drive traffic through ads and social.

Hidden fees add up

3% transaction fee on Business plan. Email marketing costs extra. Scheduling costs extra. Features you expect are add-ons.

Not built for brands

Templates are designed for portfolios and blogs. E-commerce is an afterthought, not the focus. True Proper is commerce-first.

Signs you've outgrown Squarespace

If these sound familiar, it might be time for a platform built for growth.

You want to launch an affiliate program but there's no option
You need wholesale pricing for B2B customers
You want recurring revenue from subscriptions
Transaction fees are eating into your margins
You need better email marketing integration
Your checkout feels clunky compared to competitors
You want more control over your customer data

Frequently Asked Questions

Common questions about switching from Squarespace to True Proper

Is True Proper better than Squarespace for e-commerce?

For serious e-commerce, yes. True Proper is built e-commerce first, with features like affiliate programs, wholesale portals, and advanced subscriptions that Squarespace simply doesn't offer.

Does Squarespace have affiliate marketing?

No. Squarespace doesn't offer built-in affiliate marketing. True Proper includes a complete affiliate program with tracking, commission management, and payouts at no extra cost.

What about Squarespace's transaction fees?

Squarespace charges 3% transaction fees on their Business plan. Commerce Basic and Advanced have no transaction fees but cost $33/mo and $65/mo respectively. True Proper starts free and has lower fees across all plans.

Can I migrate from Squarespace to True Proper?

Yes. True Proper supports migration from Squarespace, including products, customers, and order history. Graduate from a website builder to a real e-commerce platform.

Graduate to real e-commerce

Keep the beautiful design philosophy. Get the e-commerce tools you actually need. We'll help you migrate.

Ready to raise the bar?

Request early access

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