Platform Comparison

True Proper vs Wix

Purpose-built for e-commerce vs website builder with shop features. Choose the platform made for serious selling.

Try True Proper FreeView Pricing
100%
e-commerce focused
Wix is a website builder first
5+
growth tools built-in
vs paid add-ons on Wix
$0
to start selling
Wix e-commerce starts at $17/mo

Feature by Feature

E-commerce platform vs general website builder

Feature
True Proper
Wix
E-commerce Focus
Built specifically for e-commerceWix is a website builder with e-commerce added
No upselling to unrelated featuresWix promotes apps/features you may not need
E-commerce-first dashboardWix dashboard covers all website types
Pricing & Plans
Free plan availableWix free shows Wix ads on your store
E-commerce on all paid plansWix requires Business plans for online selling
No transaction fees
Growth Tools
Built-in affiliate programRequires Wix app or integration
Built-in wholesale portalNot available on Wix
Built-in subscriptionsWix requires premium subscription app
Built-in email marketingWix Ascend has additional costs
Store Features
AI storefront builderWix ADI is general-purpose, not e-commerce optimized
Advanced inventory managementWix inventory tools are basic
Abandoned cart recoveryOnly on higher Wix plans
Product variants

Frequently Asked Questions

Common questions about switching from Wix to True Proper

Is True Proper better than Wix for online stores?

For dedicated e-commerce, yes. While Wix is a great website builder, True Proper is purpose-built for selling online with advanced features like affiliate programs, wholesale portals, and subscriptions included.

Can I migrate from Wix to True Proper?

Yes. True Proper supports migration from Wix, including your products, customer data, and order history. Our migration tools make the transition smooth.

What if I need a general website too?

True Proper includes content pages, a blog, and flexible page builders. For pure e-commerce, you get everything you need. For complex non-commerce sites, you might use Wix for landing pages and True Proper for your store.

Does Wix charge transaction fees?

Wix itself does not charge transaction fees on Business plans, but you still pay payment processor fees. True Proper also has no platform transaction fees.

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