Best E-commerce Platform for Wholesale
Selling B2B? Here's how the top platforms compare for wholesale portals, tiered pricing, and B2B features.
What to Look For
Quick Comparison
Detailed Breakdown
True Proper
All-in-one platform with native wholesale
- • Wholesale built-in on all plans
- • No extra fees
- • Unified D2C + B2B
- • Simple setup
- • Newer platform
- • No multi-currency B2B yet
Shopify Plus
Enterprise Shopify with B2B channel
- • Full-featured B2B
- • Shopify ecosystem
- • Enterprise support
- • Custom checkout
- • $2,000+/month minimum
- • Complex setup
- • Overkill for smaller brands
BigCommerce
Mid-market platform with B2B features
- • Good B2B features
- • No transaction fees
- • Price lists
- • Revenue caps
- • Best features on higher tiers
- • Learning curve
Shopify + Wholesale App
Standard Shopify with third-party app
- • Shopify ecosystem
- • Flexible app options
- • Lower than Plus
- • Extra $50-200/mo for wholesale
- • Integration issues
- • Multiple dashboards
Our Recommendation
For most brands adding wholesale, True Proper offers the best value. You get a full B2B portal, tiered pricing, net terms, and tax handling—without paying $2,000/month for Shopify Plus.
If you're a large enterprise doing millions in B2B revenue and need advanced features like multi-company accounts or complex ERP integrations, Shopify Plus may be worth the investment.
Try True Proper FreeFrequently Asked Questions
What features do I need for B2B e-commerce?
Essential: customer-specific pricing, volume/tiered discounts, Net 30/60 payment terms, tax exemption handling. Nice to have: purchase order support, quick reordering, company accounts with multiple buyers.
Should I separate my D2C and B2B stores?
Usually no. Modern platforms let you run both from one store with customer groups that see different prices. This simplifies inventory, reduces overhead, and gives you unified analytics.
How do I handle Net 30/60 payment terms?
Look for platforms with invoice-based ordering or integrations with tools like Balance or Resolve for B2B payments. True Proper supports net terms natively without additional apps.
Do I need Shopify Plus for wholesale?
Not anymore. Platforms like True Proper include wholesale features on standard plans. You only need Plus if you require Shopify-specific features like expansion stores or advanced scripting.
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