Where real brands grow
Launch and scale without algorithms or ad spend. One platform, full control.
Dashboard
Welcome back! Here's your store overview.
Handcrafted hot pepper sauce from the Hudson Valley.
The Report —A homage to the original 1971 recipe. We believe in transparency and purity—no thickeners, no preservatives, just flavor.
Three ingredients. No compromises. Just peppers, white vinegar, and salt—now reaching customers everywhere.
FIG. 01 — THE PRODUCT
FIG. 02 — HUDSON VALLEY
FIG. 03 — THE MAKER
Built for brands that want to last
Stop paying platform fees to reach your own customers
Ship faster
Launch AI storefronts in minutes
Own your data
Full customer access, no lock-in
Grow sustainably
Built-in affiliates and wholesale
Everything in one platform
No more duct-taping tools together
Storefront + CMS
Content and commerce unified
Subscriptions
Recurring revenue built-in
Affiliates
Customers become salespeople
Wholesale
B2B portal for retailers
Fulfillment
Labels, tracking, logistics
Campaigns and automation
Own your distribution
No algorithms deciding who sees your products
Your customers · Your data · Your margin
Grow through people, not ads
Built-in affiliate and wholesale systems
- Affiliate tracking and payouts
- Wholesale pricing tiers
- B2B portal for retailers
Operations that just work
Focus on your product, not your tech stack
Simple, transparent pricing
Start free, scale as you grow
Starter
10% transaction fee
Launch with zero upfront cost
- Unlimited products
- AI storefront builder
- Basic analytics
- Community support
Growth
5% transaction fee
Scale with lower fees
- Everything in Starter
- Custom domain
- Advanced analytics
- Email marketing
- Priority support
Pro
1% transaction fee
Full power for scaling brands
- Everything in Growth
- Wholesale portal
- API access
- Dedicated support
- Custom integrations
FAQ
Everything you need to know
True Proper is built specifically for independent brands that want to grow through community, not ads. We include affiliate tracking, wholesale portals, and subscription management out of the box—features that cost hundreds extra on other platforms.
Yes. All paid plans include custom domain support. You can connect any domain you own and we handle the SSL certificates automatically.
Transaction fees are charged on successful orders only. Starter plans have a 10% fee, Growth plans 5%, and Pro plans just 1%. There are no hidden fees—you always know exactly what you pay.
Yes. We offer migration tools for Shopify, WooCommerce, and other major platforms. Our team can help you move products, customers, and order history.
Our Starter plan is free forever with a 10% transaction fee. You can launch and start selling immediately, then upgrade as you grow.
Start building today
Join the waitlist to launch on True Proper